Monday 10 September 2018

Victims of ads

I just came back from a walk through the city.
On the most busy streets, so many cafes.
Each attracts large numbers of customers,
consuming the alcohol loaded beverages,
sold at prices that dazzle.

A study showed that teens consumed much
and here 'much' really means MUCH,
more alcoholic drinks, the more they had seen ads for them

Advertising is so successful because so much money is involved.
They use the most advanced psychological manipulative techniques
to spoil the minds of our youngsters AND the minds of us.

No one who is regularly consuming alcohol considers themselves
the victim of the ad industry. Most of us perhaps even do not remember
the actual ads, but science shows that the ads are very effective
and the sad thing is that truth, science and wellbeing of customers
plays absolutely no role in the construction of the ads:
ONLY: how can we help to sell more product at the highest possible price?

It is quite a sad sight to see teenagers drunk, giving up a large chunk of their thinking capacity, endangering themselves and others in traffic more than necessary, and sacrificing most of the next day's good feelings for unnecessary hangovers.

It is sad to see middle age people do the same. It is sad to see old people to the same.

Why they do it? Somehow the ads are responsible.
Indoctrination of people with false ideas that this or that alcoholic drink will bring them happiness and friendship is a blatant lie. It will bring light-headedness,  danger and hangovers. Hardly any ingredients for happiness. On top it, addictions always lurks. Most people think they are immune to addiction. The fact is that they are not.

I am not sure whether there is such a thing as responsible advertising. But there is a need for the wisest among us to use as much of psychology for reaching adolescents and adults with messages truly inspiring and truly leading a path on which happiness is easy to find.We have to expose the falsehoods in messages used for advertising and popularize simple truths in the most powerful ways



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